Why Next.js is the Go-To Framework for eCommerce Websites

Friday 31 July 2020 - 4 min read

Next.js, developed and maintained by Vercel, is taking the web development world by storm. The JavaScript framework, built on top of React.js, provides a robust foundation for developing high-performance web applications. In the realm of eCommerce, where speed, security, and SEO play pivotal roles in success, Next.js is proving to be a formidable ally. Let’s explore why Next.js has become the go-to framework for eCommerce websites and how using pre-made Next.js templates can fast-track your online store’s development.

Next.js: Revolutionizing eCommerce Web Development

Next.js, an open-source development framework, harnesses the power of server-side rendering (SSR) to deliver better performance and a superior user experience. It allows developers to build highly dynamic, JavaScript-powered eCommerce stores that maintain an edge in performance.

Here’s a quick comparison of some of the key benefits of using Next.js:

Feature Benefit
Server-Side Rendering (SSR) SSR enables faster initial page loads, enhancing the user experience and improving SEO.
Static Site Generation (SSG) SSG allows for the creation of HTML pages at build time, reducing the time to first byte (TTFB). This is beneficial for SEO and site performance.
Automatic Code Splitting Next.js automatically breaks down your JavaScript files into manageable chunks, meaning users only download what’s necessary for the current page, resulting in faster load times.
File-System Based Routing Next.js’s automatic routing based on the file structure simplifies navigation creation and enhances SEO.
Built-In CSS and Sass Support No need for external libraries to handle styles. This reduces the overall bundle size and improves load times.

Harnessing the Power of Next.js for eCommerce

Next.js presents several specific advantages for eCommerce websites. For instance, the inherent ability to generate SEO-friendly pages thanks to SSR and SSG is a significant win. In the cut-throat world of online selling, appearing on the first page of search engine results can dramatically affect your sales and brand recognition.

Additionally, Next.js’s automatic code splitting optimizes your site’s performance, ensuring your customers can swiftly navigate through product listings and finalize purchases without lag. The framework also supports API routes out of the box, a valuable feature when integrating with headless CMSs, payment gateways, and other eCommerce-related services.

Accelerating Development with Next.js Templates

An efficient way to jumpstart your Next.js eCommerce project is to utilize pre-made templates. These templates provide a solid architectural foundation, cutting down on initial setup and configuration time, allowing you to focus on implementing unique features that differentiate your online store.

Our curated selection of affiliate Next.js templates are tailored for eCommerce, with inbuilt features such as product listing pages, shopping cart functionality, and secure checkout flows. They’re designed with performance and scalability in mind, ensuring that your online store can handle growth seamlessly.

Whether you’re building a small boutique store or a large online marketplace, Next.js proves to be an invaluable tool in your tech stack. By combining the versatility of React.js with performance-boosting features like SSR and automatic code-splitting, Next.js equips you with everything you need to build a high-performing, SEO-friendly eCommerce website.

Embracing the Future of eCommerce with Next.js Templates

Building an eCommerce store from scratch can be daunting. With the myriad of functionalities required — from managing product listings and shopping carts, to handling payments and user authentication, the workload is extensive. This is where pre-made Next.js templates can make a difference, acting as a launching pad that propels your eCommerce project forward.

Ease of Setup and Customization

Next.js templates save you the effort of building the basic structure of your site from the ground up. They come with pre-designed pages and components, like product pages, shopping carts, and user authentication flows, which you can modify to suit your brand.

Our Next.js templates are designed with customization in mind. The modular nature of the code makes it easy to modify components, change styles, or even add new features. Whether you want to change the color scheme, modify the layout, or add new sections, you can do so with relative ease.

SEO-Optimized for Higher Visibility

As previously mentioned, one of the significant advantages of Next.js is its ability to render pages on the server-side, making them more SEO-friendly. Our templates take full advantage of this, with optimized title tags, meta descriptions, and schema markups in place, making your eCommerce store more visible to search engines and improving your organic ranking.

Responsive and Mobile-Ready

In the era of smartphones, having a mobile-ready website is crucial. In fact, studies show that the majority of online shopping is now done on mobile devices. All of our Next.js templates are responsive, meaning they adapt seamlessly to various screen sizes, providing a smooth shopping experience on any device.

Security and Reliability

Online stores deal with sensitive customer data, including personal information and payment details. Therefore, security is paramount. Next.js templates are built with security best practices in mind, incorporating features like secure HTTP headers and content security policies. This ensures a secure shopping experience for your customers and protects your online store from potential threats.

High Performance

Online shoppers have little patience for slow-loading websites. Our Next.js templates, with their out-of-the-box performance optimizations such as automatic code splitting, image optimization, and lazy loading, ensure your eCommerce site loads quickly, providing a smooth user experience and helping improve conversion rates.

Conclusion

Next.js offers a compelling proposition for building eCommerce websites. Its robust features, coupled with the power of pre-made templates, can expedite your development process and set you on the path to a successful online store.

Harness the power of Next.js and our range of eCommerce templates to create an online store that not only meets the demands of today’s discerning shoppers but also stays ahead of the curve. With a focus on performance, SEO, and user experience, you can rest assured that your online store has the foundation it needs to grow and thrive in the bustling world of eCommerce.